. >> martha: let's start with the classic, which is the nixon-kennedy debate. and folks who watched it on television clearly thought jack kennedy was the winner, but that wasn't necessarily the response of people who didn't get to see it. >> yeah. there was actually four debates. it was the first presidential debate series. people that listened to it on the radio, which was the majority of radios, thought nixon won on substance. people who watched, thought kennedy did. kennedy was tanned and had make-up on. nixon did not. he came out of the hospital a few days earlier. he was gone. it showed. he sweat a lot and the impression people left with was he was shifty can kennedy was in command. >> martha: he refused make-up apparently, which is probably a candidate made that mistake. let's look at carter-reagan, a fascinating one to watch. we have a little bit of sound from it. we want to get your thoughts on that. let's play that. >> governor reagan, as a matter of fact, gone his political career campaigning around this nation against medicare. >> there you go again.